Because APIs back every digital touchpoint, they are the gatekeepers of innovation. While building new experiences for customers, a good API strategy builds API products, for reuse, from internal APIs that can be extended or used again for new purposes. As more experiences are created, the API catalog gains greater and greater coverage from its collective third-party and internal APIs. Before long, the API catalog becomes an innovation lab of pre-packaged business capabilities where innovating new experiences is as simple as find-and-combine.
How do API Products contribute to innovation?
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