Product Owner: How to Innovate and Launch Fast to Own the Customer Journey

How Can ignite Help Me?

Create innovative digital experiences

When your teams begin to wrap their heads around the fact that Customer Journeys are really a series of digital experiences backed by API Products, they’ll discover the benefit of having an actionable API catalog — essentially, an innovation lab already plugged into your business’s core capabilities.


New opportunities — What can we launch right away?

You’ve got a backlog of customer journeys. Journeys that are powered by API Products can be brought to market more quickly. ignite catalogs all your APIs, allowing you to see which journeys can be realized easily and which ones will require more work.

Your self-service platform to build digital

You’re tasked to build the seamless experience — how much can you self-serve on realizing the customer journey? API Products managed in ignite allow global digital business teams to combine building blocks to facilitate their own products. So how fast? becomes now fast.

    Digital Products Underpinned by API Products with ignite

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    Digital Products Underpinned by API Products with ignite


    The Full API Lifecycle -- Digital Opportunities in Insurance and Healthcare


    Product Views: Digital Products Underpinned by API Products with ignite

    Self-Service Channel for Market Testing

    With ignite’s self-serviceable API Catalog, you can search and discover what’s available across the enterprise, then combine existing building blocks in innovating ways, adding your proposed API Product to a Wishlist so API designers know the exact components you need.

    Browse View 

    The Browse View provides a high-level view of your global catalog divided into the three categories of API Products, building blocks, and third-party APIs. You can expand a service to get a more granular view of details that make up each API.

    Business Capability Tile View 

    The Business Capability Tile view allows you to see how many APIs are currently present in each domain, who owns them, and how they’re being used. You can also see which products are currently being supported by them.